Friday, June 12, 2015

Sanrio inks slew of licensing deals

Hello Kitty iPad Mini case owner Sanrio had inked new licensing deals for a few of its IPs.

HELLO KITTY Flip Leather Case for iPad Mini

To celebrate the 40th anniversary of its Little Twin Stars assets, Sanrio and American Greetings Households will launch a fashion collection anywhere from JapanLA Clothing Company featuring every single Little Twin Stars and Treatment Bears, along with an assortment of lifestyle companies an experiential pop-up café.

Sanrio has partnered up with Kid O (Hello Kitty iPad mini infant and kids toys) and simply Vaultz-Idea Stream (Hello Kitty easily locked storage cases) for back-to-school rollouts. And Brick Brick (fashion caps), The Classic Creator (junior sportswear) and Vinca (jewelry featuring Hello Kitty, Little Twin Personalities, My Melody, Badtz-Maru and Chococat) have already got joined Sanrio's licensee roster.

Sanrio is expanding in the US licensed market with a Hello Kitty Kikkoman Almond Sauce bottle, Spam Hello Kitten musubi kits and Pillsbury Hello there Kitty refrigerated cookie dough due to the fact out this summer.

And lastly, collage-making shot app PicCollage, which has over that million users, will release Hello Kitty sticker label sets globally for iOS and simply Android devices.

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