In United States San Francisco held of 2016 annual game developers Assembly (Game Developers Conference) during, ADM released has its latest paragraph Monster level of double core flagship graphics Radeon Pro Duo, again once in independent graphics field made "short" of leading opportunities, and AMD think, with 1499 dollars of reasonable price can get more consumers of favored, after all with level of Tizen z most cheap also to 2000 More than us $.
In addition to publishing a monster video, AMD also expressed the determination does not give up the mobile space. Its Radeon Technologies Senior Vice President Raja Koduri, Chief Designer of the team, said AMD's decision is that the product line developed based on Radeon mobile GPU graphics processing unit. Moschino retina iPad Air case
However, Raja Koduri also stressed that AMD mobile graphics processor unit would be authorized only as a design business, has no plans to build any specific mobile device products.
All AMD Radeon graphics card business is not very understanding, while AMD is only for PC and embedded devices to create the graphics processor, but long before mobile GPU graphics processor sector, but in 2009 sold to Qualcomm. High pass sailed more than iPhone 6s now stronger Adreno GPU graphics performance, basically cannot leave the AMD Radeon based technology credit.
Current mobile, SoC chips for mobile devices integrated GPU graphics processing chip, the order cost price is fairly high, and independent design and development is not easy, for which Apple is considering strengthening the independent team, largely takes into account the cost, as well as software and hardware performance. However, it is clear that this is a great opportunity for AMD, once started customizing mobile GPU chip business means millions of dollars of revenue in the future. Moschino iPad Air Case
AMD has many years of experience in custom chips last year AMD custom chip shipments up to 50 million, including well-known PlayStation 4 and Xbox One is controlled by AMD to provide customization. In the last quarter of the teleconference, AMD Chief Executive Sue Boyle said 2015 AMD semi-custom business success and that in 2016 chip customized demand remains strong, is expected is expected to generate additional revenue. Today, AMD decided to expand product lines from the PC host to field seems to be moving in the right direction.
On the mobile device, GPU power of graphics processors typically are in high demand, so that the battery is consumed more. On the analysis of Tirias Research Chief Analyst Jim McGregor said, based on AMD technology strength, its customized mobile GPU core can do smaller and adjust to significantly reduce power consumption. At present, the AMD GPU in most customized embedded devices, already has a hardware solution 4K video capability, architecture designed for such devices to be modified easily moved to the mobile application.
Then again, it is not easy to succeed in the mobile GPU market, Nvidia is a typical example of its bomb-grade mobile GPU, although performance is always a couple of years ahead of other rivals, really big power, without any high end mobile devices be considered Nvidia GPU. Nvidia Tegra SoC integrated their integrated CPU and GPU chips, had earlier hit, but now few of the devices, the business direction can only moved to the automotive sector.
In the field of mobile video cards, the most dominant other than Qualcomm Adreno GPU, and Apple used in the iPhone and iPad, Imagination PowerVR GPU, as well as on the ARM is Samsung Galaxy s flagship official development using Mali GPU. Future radical manufacturer, may be considering AMD mobile GPU, power and fame, after all, I like it there, if not committed "power users" error. However, the new flow may also be mobile, AMD is very difficult to have a big impact in the short term.
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Tags: mobile phone Science and technology
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