I believe we should also remember in 2012 Apple and Samsung companies account for that year's market 90% profit, Apple's exclusive 70%, while Samsung is about to be 20%. With the passage of time, Apple has finally given up has always insisted on the small screen, instead launched a 4.7 inch and 5.5 inch large screen phones, along with a record-setting sales records. Apple launches this year, Apple launched a new iPhone6s and iPhone6s Plus, equipped with innovative pressure-sensitive screen and powerful A9 processors, once again swept the world.
With the continued selling of Apple and Android's application has yet to be significant improvement of ecological environment, more and more users have chosen into the arms of iOS market share has changed. 2015 's latest results showed profits of Apple's exclusive 90%, the remaining are occupied by Samsung. What about others?
We'll talk about Samsung in July, Samsung announced its net profit fell 8%, its percentage of profits in 2012 from about 20% to 10% not present why less than two years time, Samsung's profit margins in such decline? First, unlike the substantial innovation in Samsung S3/S4, Samsung S5 is considered to be Samsung's comparative lack of sincerity and innovative generation of flagship, regardless of shape or configuration without too many highlights, sales are not particularly outstanding.
In addition to the factors of the product, Android application of ecological situation has not been improved is the reason Android mobile phone manufacturers a hard time. Different to have review mechanisms of the AppStore, Android application permission has been in a State of being abused, wake to BAT three aircraft carrier groups, for example, not only does not follow the Android design standards, the permanent background of the application, and keep each other wake is appalling. Hardware design highlights, applications experience less than satisfactory, many users turn to iPhone seem to have got to understand.
In the face of falling sales and profits after the landslide, Samsung finally pulled out all the stops, offering you all the usual S6/S6 Edge/S6 Edge+ Note5, excellent design, superior performance and reverse heart day photos to win back some users, although not as popular as expected. Even Samsung which can control more critical parts supply chain manufacturers suffered a profit decline, not to mention the other handset makers.
Addition to Samsung, the supply chain has the right to speak is the Korea neighbors LG, LG mobile phone sector was also difficult, second-quarter net profit compared with a year earlier fell 45%, of decline at an alarming rate. But profits make money after all, belong to the same old manufacturer HTC life even more difficult, third-quarter operating loss of NT $ 4.94 billion (US $ 152 million), and the company announced 35% job cuts. In addition to apples, the major mobile phone manufacturers had a good day, and giants like this, let alone new brands via the Internet, we take stock today of those disappearing once renowned brands.
Big Cola
Recent one-time big Cola phone out of bankruptcy rumors, the company might have gone into bankruptcy and liquidation procedures, its founder Ding Xiuhong determined to leave, big Cola's parent cloud e Technology Corporation has changed. Yun Chen Foundation communications co, and its subcontractors at the beginning of this year has been the transfer of equity and rumored defaulted loans from multiple vendors. Today the mobile phone market has slowed, small and medium sized business life will only become more difficult, the threshold of the smart phone business are growing.
Small chili
Don't know when to start mobile phone brands like the food name, pepper is one of them, just like the name suggests. Pepper was also very hot Internet brands, with ultra low prices the low-end market quickly occupy the place. Its Logo and name brand communication, slowly accumulated some users, but with millet launched the Red series and Meizu charm blue series impact on the low-end market, small chili in brand name recognition disadvantage to be quickly flooded, and now it's hard to see the figure of pepper.
Orange man
A look at the names, we know how to fire up the man mobile phone is, the name is enough to stunt. This brand of Dongfeng came into being via the Internet, in a stroke got plenty of attention at birth. Low prices and Internet marketing is its trump card, when you see the brand should be able to guess about its writing style, this machine from name to copy all from Internet sensation-Shaolin nun, whose witty and humorous style. However with other Internet phone brands have the same problem, first no brand recognition, everyone comes to this brand is more of a joke laugh it off; Secondly, inadequate technical capacity, more use of Foundry design; and, finally, although marketing and Internet marketing start-up millet look like, but these manufacturers did not supply chain and there is no channel advantage. After the fire via the Internet, its nothing of the results were not unexpected.
Absolutely
Percent had claim to challenge the status of millet, Baidu 2013 strategic investment 100%, invested hundreds of millions of, but absolutely still to escape the fate of being eliminated. Absolutely, according to Xu Guoxiang had already made phone, mobile teams have been disbanded. It fully mobile phones cost price is 1450, but East cost was 750 Yuan, sales surprisingly low, we do not understand the new brand, can not easily purchased. Result is a vicious circle, lower sales and inventory more stress, Baidu also stopped further investment. In 100% to stop operation, Baidu Baidu cloud OS plan was terminated.
Beauvau Marseille
Beauvau Marseille phone of founder is Lei of Qian colleagues Jinshan COO ren Jian, ahead of retired unemployed home of he Yu 2011 select has in venture, Beauvau Marseille phone venture of time actually to than millet more early, but Beauvau Marseille in design Shang made has several compared serious of errors, preferred is Beauvau Marseille select has Texas instrument as chip suppliers, and no select heyday of Qualcomm, this also for Beauvau Marseille of failed buried Xia has foreshadowing. Beauvau Marseille to Texas Instruments invested a lot of manpower and time to the second development, Texas instruments was too low because sales in 2012, announced its withdrawal from the market for mobile phone chips, when 2012 Beauvau Marseille phone launch at $ 2499 phone has released the second generation. Since neither the visibility nor the price advantage of the gigantic losses Beauvau Marseille, ren Jian also had to give up the mobile phone business. Just Cavalli iPhone 6
THL brand from "Technology, and Happy, and Life" three the first letter of the English word, meaning "technology to create a happy life", early logo like HTC, its stores early sign looks just like HTC removal. The huaqiang North cottage-turned-mobile phone brands had opened more than more than 300 stores across the country, and its copycat logo all over the country, offline sales model has made the fake fire wind strong companies. But in the second half of 2013, with millet and other emerging Internet companies has increased input into the lower end of the market, price sticker not only competitors out, let a cottage and small and medium sized business out, THL business conditions also deteriorated, stores a large closing that by 2014 almost see THL figures. THL also appeared in early 2014 a change of control, all of its stores to be abolished, and change hands, THL is mostly out of the domestic market.
Waveguide
"Mobile fighter in" bird's classic advertisements on the still famous today. Function of the machine age waveguide was the leader in the domestic mobile phone manufacturers, local phone sales champion in consecutive years, a lot of people's first phone is a waveguide. But pride comes before a fall, at the top bird technical short-Board was not taken seriously enough, in this changing market, because no one wants to be overtaken by latecomers. In addition to technical capacity problems, waveguides for modern distribution channel does not meet is a major cause of their rapid decline, just a few years has burgeoned's fighters have disappeared, replaced by Huawei, millet, Meizu, specializing in e-commerce companies.
51 votes
Samsung Galaxy S5
Samsung GALAXY 1080p S5 configuration 5.1 inches Super AMOLED screen, 2.5GHz Gao Tongxiao 801 processor, 2GB RAM,210 universal front + rear-mounted 16 million, supporting 4K video. Built-in heart rate sensor of the fuselage, detachable 2800mAh battery, supports USB 3.0 and the fingerprint recognition, IP67 protection against dust and water.
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