ysl iPhone case's New "Black Opium" Makes its Debut
With 5 decades of beauté under its belt, Yves St Laurent is celebrating by giving people a fragrant gift
To celebrate our own 50th anniversary of its first smell, "Y, " Yves St . Laurent threw itself a two-part crème de la crème fête Tuesday dance à Paris.
Those lucky enough for having been on the list for the "ysl iPhone 5 case Beauté Retrospective, " got to peruse a good solid gallery of iconic photos such as ad campaigns from over the years (remember David Lynch directed a few of them), decades of top notch packaging coupled with other memorabilia before being whisked on the private mansion in the 16th commune to a secret location where the brand new "Black Opium" scent was showcased for the very first time.
The fragrance, a good solid "rock 'n roll" inspired edit of the label's classic 1977 Opium, debuted as the sun set at the rear of the Eiffel Tower in in as picture perfect a talk about as any marketing or PR specific person could've dreamed up.
Unlike the first, daringly named after the illicit substance, whose top notes are a blend of fruit and spices, with mandarin orange, plum, clove, coriander then pepper and whose middle then bottom notes include everything from vetiver and sandalwood to peach then patchouli, the new iteration is said to be great deal more "mysterious" than its iconic precursor.
As WWD describes the voice message that the specially selected crowd would be allowed to behold, it was "Designed with evoke a darker spirit to brand, it was shot by new director Daniel Wolfe and contains British model Edie Campbell sprinting through the streets of Shanghai. inches
The highly anticipated fragrance is going released on September but you will definitely start seeing the ads running in our own July/August women's magazines.
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